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Question: A popular jingle from 1971 wanted to “buy the world a” what?
Trivia of A popular jingle from 1971 wanted to “buy the world a” what? is …Bill Backer was the creative director for Coca-Cola in 1971, with the McCann Erickson advertising agency. After a flight to London diverted in Ireland due to fog, he noticed previously angry passengers bonding and telling stories over Cokes, and it inspired him to come up with the jingle, “I’d like to buy the world a Coke.” He worked with songwriters Roger Cook and Roger Greenaway to complete the concept, and a band called the New Seekers recorded a version that became a Top 10 hit..
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